Protective Life realigning its life insurance distribution operation
Protective Life Insurance Co. has shifted half of the responsibility of its life insurance sales to the leader of its West Coast insurance operations.
Mark Rush, senior vice president for sales and marketing for Protective Life subsidiary West Coast Life Insurance Co., will be responsible for the life insurance sales teams serving both the West Coast Life and the Protective Life Independent Agent distribution networks.
Jeff Marsh, vice president of institutional life sales for Protective Life, will continue to lead the Institutional Life Sales teams and will take on leadership of the Birmingham-based firm’s advanced sales department. The move comes in the wake of Protective Life posting $35.8 million in net income in the first quarter of 2008, down from $90.6 million for the same period in 2007.